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The global ground transit provider was looking to increase its market share. To do so, they chose to improve its passenger experience via improved real-time communications.
Having determined that off-the-shelf solutions were unable to meet their needs, the Chief Digital Officer decided to co-create their own platform to disseminate alerts quickly across 7 different channels (SMS, Maps, Email, WhatsApp, Twitter, Web and Mobile). The main success criteria for the platform were speed and consistency. Due to the spiky nature of the traffic and need to fan out many notification events a fully Serverless Event-Driven architecture was the perfect solution.
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The platform needed to integrate simply with various communications channels across multiple countries. Being based on events, Serverless is simple to integrate with a range of native Cloud notification tools, third-party platforms, and generic APIs. As the entire application is managed via Infrastructure as Code templates and abstracted from the underlying machine, it's also simple to deploy the same application across multiple regions in a matter of minutes, increasing stability, reducing latency, and complying with local data sovereignty rules.
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The launch of this notification platform has improved the ground transit provider's engagement rates and reputation with passengers, contributing to 5 new major contracts for new networks in the USA.
The tools is completely self managing, scaling to zero when there are no incidents and ramping up automatically when a major delay occurs.
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No one likes to be the last to the party. If you’re looking to get into serverless, we’ve got experts waiting to help.
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